WhatsApp is a free app used by everyone all around the world as a means of communication. Whether it is to message and call or connect fast, it is an app that is simple and secure. It is used to convey messages, videos, pictures and to make voice and video calls for free rather than paying for it using your mobile data.

WhatsApp was initially used for personal purposes but in January 2018 WhatsApp business was launched for small business purposes. WhatsApp has now become the go-to messaging app for many people around the world. It has become the most convenient, simple and fastest way to share and connect with family, friends and colleagues. With small businesses rapidly growing in the market, WhatsApp business messaging apps are being used quite efficiently. Now people feel the need to connect with businesses in the same way they interact with their family and friends for better services. 

Let us take a look at how WhatsApp serves both Personal and Professional individuals:

Professional Use

Using WhatsApp business messaging apps to grow your business can be a game-changer and will help you to survive in the competitive market. Businesses can connect with the customer wherever they are. Usage of emails or SMS is very much less practised among consumers, in fact, they prefer using messaging to communicate with business rather than any other means of communication. They find it more convenient to express their needs through it.

Since WhatsApp verifies business accounts, customers can fully trust the service hence increase in trust and loyalty to the business. Businesses can reach international customers through the WhatsApp messaging app. It allows you to share multimedia; photos, videos, documents, slides and also share the content you want to convey to the consumers. Whatsapp serves two-way communication, so they can talk directly. This enables them to have a real conversation and direct way to communicate with your customer just like how you would do it physically at a store.

All the messages and information shared between the business and consumers are private and secure. Messages are end-to-end encrypted and protect privacy. And if needed they can use the two-factor authentication to add an extra level of protection.

Personal Use.

Whatsapp is very popular among people as a means of communication because it makes it easier for them to use and express their feelings through emojis, stickers, statuses and groups. It’s a free app and relatively low data compared to other apps. It enables you to make voice/video calls locally or even internationally. It is just not the calls, but also gives you the benefit of making group voice/videos to anyone anywhere in the world.

It can be used not only on mobiles but also on desktops. It can be used for studying purposes such as group projects, assignments, surveys, etc. The instant replies and feedback makes the work easier. Instead of using the usual phone call to contact your family or friends living abroad which can be costly, WhatsApp allows you to make free international voice/video calls over mobile networks. Using WhatsApp messaging apps makes it easy for you to share any amount of videos, pictures, documents with each other. You can also send voice notes to communicate.

Another benefit of using WhatsApp for personal use helps you to find locations easily by sharing the location. Last but not least all the messages shared between each other are end to end encrypted therefore it’s private and secure. You can also use two-factor authentication to add an extra level of protection to your messages and information that is being with another person as mentioned earlier.

In conclusion, WhatsApp has proved to be a very useful tool in terms of communication. The world is evolving with many applications with a click from your fingertips. With many options for communication and the need for such technology tools for business and personal use. It is safe to say that WhatsApp is keeping in touch with the competitive market and improving upgrades for people to keep using the app. Whether it’s for personal or professional use, WhatsApp has become a part of communication that we have got used to.